Manager – Brand Marketing at Upstox

Posted 1 year ago
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Job Description


The Upstox Story:Upstox (RKSV Securities India Pvt. Ltd.) is one of India’s leading Discount Broking companies which enables investors and traders to trade in Stock Market and Commodities exchange at a fraction of market price with our state-of-the-art trading platform. One of the fastest growing stock broking companies and first brokers in India to introduce commission-free trading for investors. Our customers enjoy zero brokerage on equity delivery trades and a flat Rs. 20 per order pricing model on all other segments. We are on our way to become the leader in low-cost brokerage and No.1 stock broker in the country. We scaled from a customer database of 25k customers in 2017 to 2 Lakh customers in 2019 to 1+ Million customers now. The company will continue to be driven by its guiding principle of making trading in stock markets simple and affordable for all. Company’s focus on high-design and leading-edge technology seeks to revolutionise the online trading industry in India, all at… disruptive price points. Backed by Ratan Tata, Upstox had raised $4 million in Series A funding in early 2016 that was led by Kalaari Capital. The round also saw participation from health care tech firm GVK Davix Technologies Pvt Ltd. US-based investment firm Tiger Global Management invested $25 million in the company in September 2019 in a Series B funding round. We have a team of highly skilled technology and finance professionals, and are currently looking for highly motivated field experts to be part of our high-energy team.

Position : Manager – Brand Marketing

We’re hiring dynamic, high energy, innovative, and resourceful leaders to usher in an agile marketing environment. We’re making bold, data-driven decisions working on high value projects with speed. If you’re creative and entrepreneurial and would like to make a big impact, we are looking for you! If you have proven success in innovation and growth marketing, plus a positive, “get things done” attitude, you’re the one we’re looking for!.

Job Responsibilities:- Manage day to day operations and extend support to the business and internal teams. – Ensure adherence to style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.- Assist with brand planning inclusive of the definition of target consumers and the development of marketing mix and strategies on consumer brand-interaction.- Manage the go-to-market planning and cross-functional collaboration within the management and other department.- Develop strong understanding of customer behaviour and expectations in the fintech / BFSI space.- Manage and drive execution of ATL, BTL and direct marketing initiatives.- Consumer research & insight, proactive approach for new launches & campaigns.- Develop weekly/monthly/annual brand marketing strategies and monitor the performance of those strategies in order to make necessary updates and improvements.- Formulate of new brand strategies, improvement of existing brand strategies, and the capitalization of the brand on any emergent opportunities.- Work with external consumer insight organizations in identifying suitable campaign insights that will enable brand differentiation and offer the business a competitive edge in the market in terms acquisition and retention.- Developing new creative, innovative, and out-of-the-box approaches in applying the organization’s vision to consumers.

Experience & Skills required:- 5 to 7 years of marketing experience with at least 1 year of experience as a leader.- Exceptional written and verbal communications skills MBA in Marketing from Top B-School is welcome.- Proficient in understanding various marketing channels.- Exceptional ROI-tracking skills, able to prove what is –or isn’t—working and strong analytical skills.- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties and great conflict management skills.

Psst… tips on how you can beat the competition: If you can showcase your abilities to:· Be self-driven / quick starter· Have an ownership mindset· Aggressively drive and deliver results

If you fit the above description, we would love to connect with you! APPLY NOW

A basic requirement but one that many forget: Make sure you know what we do. At the very least, try the app.

Upstox focuses on Mobile, Financial Services, Trading, Trade Platform, and Fin Tech. Their company has offices in Mumbai. They have a large team that’s between 201-500 employees. To date, Upstox has raised $29M of funding; their latest round was closed on September 2019.

You can view their website at or find them on Twitter, Facebook, and LinkedIn